Shallow Depth of field for corporate video
Have you ever wondered what makes some videos video look so professional? The look which is almost movie like that has been used for high end commercials has become the new flavor for corporate videos.
The reason is it not only looks so much more expensive but it also looks a lot less like video and more like its film or has a cinematic feel to it. If you are wondering,why doesn't everyone do it then, the reason is the camera that gets used.very importantly the lens and the sensor combination with a bigger sensor and wider aperture. This is where the DV Cam can loose ground on the more expensive look.
While Many DV cams can offer a bit of shallow depth of field, it is the the high end models that provide that super shallow expensive look.
Often when a corporate video is made, the use of these cameras is not an option because of the high cost. This is where the DSLR can come in to play. Originally the use of DSLR for video was not really acceptable to high end producers because of the low bit rate and compressed video formats.
This meant that although the picture looked really good, the compressed data made it a bit difficult for high end productions and especially for broadcast. This has however since changed and corporate video production companies are now happily using DSLRs and more interestingly, the mirror-less cameras or otherwise known as the micro 4/3 cameras. The main manufacturers are Olympus and Panasonic.
Originally it was thought that micro 4/3 cameras could not produce the kind of shallow depth of field needed for these types of productions so actually defeated the whole point of not using the DV Cam. This turns out not to be true. Actually micro 4/3 cameras are now producing shallow depths of field like never seen before and offer a beautiful look.
The sharp crisp picture along with shallow depth of field have made micro 4/3 cameras one of the most useful tools for video productions.
Video production companies in Johannesburg have begun using this amazing tool to provide super high end very low cost video which easily rivals some of the high end film/video cameras. The Panasonic even does 4K video which puts it on a level of full length Hollywood style movies.
While many video production companies in South Africa, mainly the very high end ones, will probably stay using their expensive industry video cameras, the tests have shown that micro 4/3 cameras are a force to be reckoned with.
If you have a pretty small budget but still need a high end expensive look, the corporate video production johannesburg companies can now offer you just that.Expensive look at a cheap price.
Top 5 Things To Remember For Corporate Event Video Production
When putting together your corporate event video there are a few factors which should determine how you plan for the capturing and editing of your corporate event.
Although corporate event video productions can be as basic or creative as you like, there are certain things you should keep in mind: Each of these things will affect the final outcome of the corporate video.Here are a few important production considerations.
A) One or Two cameras.
B) Sound Quality (multiple microphones)
E) The edit
One or Two cameras
The difference between using one and two cameras, or more, emerges when you begin the editing. One continuous video angle , although it may have captured the important information can become very difficult to watch as the visual information from the same camera angel can often become very tedious. Video production is not just about capturing information but creating video content which is worth watching
A single camera can be used to create multiple camera angles as long as there is enough time in between "takes" for this to be done. If for example a corporate training session had large time gaps in between, cut away shots could be taken to create changes in the video to avoid the tediousness. On the other hand if there are two or more things happening at the same time such as a presenter training while a student performs the training, then these two things can only be captured with two separate cameras running at the same time.
Sound Quality (multiple microphones)
Any loss of video footage is problematic but the loss of a sound recording can be devastating. If a person is presenting and the picture drops out, a cut away can be used to fill in the gap in the video while the voice continues. If on the other hand if the presenters voice (audio) cuts out, there is almost no way to fix it. Therefore the use of more than one microphone is very important and often more important than the video footage.
It is also important to have microphones which the presenters can use such as a lapel/lavaliere microphone or a hand held microphone (either cordless or on a stand) The sound recorded from most on-board camera microphones are normally poor quality, not as a result of the microphone quality but because of the distance from the presenter. A microphone which is far from the presenter results in room echo being captured along with the voice.
Many conference venues have excellent lighting which often is more than good enough for the video shoot but that is not always the case and often even if the lights are good , if they are turned down with a dimmer switch, to create an ambiance, the lighting for video use becomes very poor. There are a few camera settings which allow the professional cameras to operate in low light but there is always a compromise. The compromise almost always results in less than perfect video quality. This can result in video "noise" (not sound noise but picture static or pixel splatter) and generally poor image quality.
Extra professional lighting can be added but a lot of care must be taken to avoid blinding the presenter with bright lights pointed directly at them.This can be very uncomfortable for the presenter and cause him or her to squint , resulting in an unpleasant video
As with the multiple camera set up, having more than one video angel can reduce fatigue for the viewer of the video. It is not just about how much information there is that is important but how much is retained by the viewer of the corporate video. The more repetitive or dull the image is the more likely the viewer is going to "zone out"
A cut-away can be videoed between training or presentation blocks, such as getting video of the audience writing something down. Having outside shots or presentation slides included into the video. Including slides also helps by providing visual stimulation related to the topic being presented at the event and in the video.
It has happened too often that a person or company has decides to video their conference themselves. Even if the video and sound came out perfectly (which is unlikely), if the video is not edited properly to, firstly, cut out all unwanted video and secondly to create a video that will flow at the correct pace and keep the viewer interested the great video footage becomes a bad final video. Even a basic cut from one camera angle to another in a video can make all the difference to the final product. The edit will also be where the additional presentation slides and images can be inserted and even some music (royalty free in most cases) to keep it lively or set the tone of the video.
It is often better to edit a bad video recording than have a great video recording that is not edited. The extra "cuttings" often are totally useless and the viewer really does not want to waste time watching these things. This includes the presenter standing there getting his or her notes ready or going off to get a glass of water etc.
The original video footage is very much like the ingredients of a meal .The final edit is the process of the cooking of the meal. Uncut video or unedited videos is often called Raw footage ( uncooked) , not to be confused with RAW photographic format which is a digital code for digital photography cameras.
These are a few very important factors when creating a corporate video but are by far not the only considerations when a professional video production company puts a video together. There are so many technical considerations which make an enormous difference to how video production companies make a video such as "White balance", "contrast", "frame rate" and "shutter speeds".
Corporate video production companies in Johannesburg put a huge amount of effort into getting both the technical and creative aspects of the video correct which result in a video going from a means of capturing information to having a great reusable product either for training, resale or marketing.
Corporate event video needs to be taken as seriously as the audio visual rental and sound hire in Johannesburg.