One of the top video production companies in Johannesburg
Corporate video production for marketing training and conferences in Johannesburg.Affordable Video production in Johannesburg.Inspired video creation from a professional video company in Johannesburg Gauteng South Africa.Induction and training videos, website videos, viral videos and cost effective corporate video production in Fourways, Randburg, Midrand, Pretoria,Sandton,Roodepoort.Centurion.Kyalami. Woodmead.Bryanston.One of the most reliable video production companies in Gauteng .
Corporate Video For Marketing
Marketing videos for internet marketing or broadcast.Top quality videos for website or online marketing.Market your company with high quality HD video for companies in Johannesburg and Gauteng
Conference and corporate function video capture and sound system hire.Video services includes live feed to big screen.We deliver, set up, collect and provide high quality event video for conferences in Johannesburg and Gauteng.
Corporate training and industrial induction video for business training.Video services includes animation and voice overs.We provide scripting, story boarding and assistance in training videos for companies in Johannesburg and Gauteng.
Whether you need video services in Johannesburg, Video data projector hire, screen hire, Sound system hire in Johannesburg, full video production services or sound recording and transcription services we can provide it all with technical support and back up.Video productions in Johannesburg and Gauteng.
Have you ever wondered what makes some videos video look so professional?
The look which is almost movie like that has been used for high end commercials has become the new flavor for corporate videos.
The reason is it not only looks so much more expensive but it also looks a lot less like video and more like its film or has a cinematic feel to it.
If you are wondering,why doesn't everyone do it then, the reason is the camera that gets used.very importantly the lens and the sensor combination with a bigger sensor and wider aperture.
This is where the DV Cam can loose ground on the more expensive look.
While Many DV cams can offer a bit of shallow depth of field, it is the the high end models that provide that super shallow expensive look.
Often when a corporate video is made, the use of these cameras is not an option because of the high cost.
This is where the DSLR can come in to play.
Originally the use of DSLR for video was not really acceptable to high end producers because of the low bit rate and compressed video formats.
This meant that although the picture looked really good, the compressed data made it a bit difficult for high end productions and especially for broadcast.
This has however since changed and corporate video production companies are now happily using DSLRs and more interestingly, the mirror-less cameras or otherwise known as the micro 4/3 cameras. The main manufacturers are Olympus and Panasonic.
Originally it was thought that micro 4/3 cameras could not produce the kind of shallow depth of field needed for these types of productions so actually defeated the whole point of not using the DV Cam.
This turns out not to be true. Actually micro 4/3 cameras are now producing shallow depths of field like never seen before and offer a beautiful look.
The sharp crisp picture along with shallow depth of field have made micro 4/3 cameras one of the most useful tools for video productions.
Video production companies in Johannesburg have begun using this amazing tool to provide super high end very low cost video which easily rivals some of the high end film/video cameras. The Panasonic even does 4K video which puts it on a level of full length Hollywood style movies.
While many video production companies in South Africa, mainly the very high end ones, will probably stay using their expensive industry video cameras, the tests have shown that micro 4/3 cameras are a force to be reckoned with.
If you have a pretty small budget but still need a high end expensive look, the corporate video production johannesburg companies can now offer you just that.Expensive look at a cheap price.
Top 5 Things To Remember For Corporate Event Video Production
When putting together your corporate event video there are a few factors which should determine how you plan for the capturing and editing of your corporate event.
Although corporate event video productions can be as basic or creative as you like, there are certain things you should keep in mind:
Each of these things will affect the final outcome of the corporate video.Here are a few important production considerations.
A) One or Two cameras.
B) Sound Quality (multiple microphones)
E) The edit
One or Two cameras
The difference between using one and two cameras, or more, emerges when you begin the editing.
One continuous video angle , although it may have captured the important information can become very difficult to watch as the visual information from the same camera angel can often become very tedious. Video production is not just about capturing information but creating video content which is worth watching
A single camera can be used to create multiple camera angles as long as there is enough time in between "takes" for this to be done.
If for example a corporate training session had large time gaps in between, cut away shots could be taken to create changes in the video to avoid the tediousness. On the other hand if there are two or more things happening at the same time such as a presenter training while a student performs the training, then these two things can only be captured with two separate cameras running at the same time.
Sound Quality (multiple microphones)
Any loss of video footage is problematic but the loss of a sound recording can be devastating.
If a person is presenting and the picture drops out, a cut away can be used to fill in the gap in the video while the voice continues. If on the other hand if the presenters voice (audio) cuts out, there is almost no way to fix it.
Therefore the use of more than one microphone is very important and often more important than the video footage.
It is also important to have microphones which the presenters can use such as a lapel/lavaliere microphone or a hand held microphone (either cordless or on a stand)
The sound recorded from most on-board camera microphones are normally poor quality, not as a result of the microphone quality but because of the distance from the presenter. A microphone which is far from the presenter results in room echo being captured along with the voice.
Many conference venues have excellent lighting which often is more than good enough for the video shoot but that is not always the case and often even if the lights are good , if they are turned down with a dimmer switch, to create an ambiance, the lighting for video use becomes very poor. There are a few camera settings which allow the professional cameras to operate in low light but there is always a compromise. The compromise almost always results in less than perfect video quality. This can result in video "noise" (not sound noise but picture static or pixel splatter) and generally poor image quality.
Extra professional lighting can be added but a lot of care must be taken to avoid blinding the presenter with bright lights pointed directly at them.This can be very uncomfortable for the presenter and cause him or her to squint , resulting in an unpleasant video
As with the multiple camera set up, having more than one video angel can reduce fatigue for the viewer of the video. It is not just about how much information there is that is important but how much is retained by the viewer of the corporate video. The more repetitive or dull the image is the more likely the viewer is going to "zone out"
A cut-away can be videoed between training or presentation blocks, such as getting video of the audience writing something down. Having outside shots or presentation slides included into the video. Including slides also helps by providing visual stimulation related to the topic being presented at the event and in the video.
It has happened too often that a person or company has decides to video their conference themselves. Even if the video and sound came out perfectly (which is unlikely), if the video is not edited properly to, firstly, cut out all unwanted video and secondly to create a video that will flow at the correct pace and keep the viewer interested the great video footage becomes a bad final video. Even a basic cut from one camera angle to another in a video can make all the difference to the final product. The edit will also be where the additional presentation slides and images can be inserted and even some music (royalty free in most cases) to keep it lively or set the tone of the video.
It is often better to edit a bad video recording than have a great video recording that is not edited. The extra "cuttings" often are totally useless and the viewer really does not want to waste time watching these things. This includes the presenter standing there getting his or her notes ready or going off to get a glass of water etc.
The original video footage is very much like the ingredients of a meal .The final edit is the process of the cooking of the meal. Uncut video or unedited videos is often called Raw footage ( uncooked) , not to be confused with RAW photographic format which is a digital code for digital photography cameras.
These are a few very important factors when creating a corporate video but are by far not the only considerations when a professional video production company puts a video together. There are so many technical considerations which make an enormous difference to how video production companies make a video such as "White balance", "contrast", "frame rate" and "shutter speeds".
Corporate video production companies in Johannesburg put a huge amount of effort into getting both the technical and creative aspects of the video correct which result in a video going from a means of capturing information to having a great reusable product either for training, resale or marketing.
Corporate event video needs to be taken as seriously as the audio visual rental and sound hire in Johannesburg.
Corporate Video Productions in Johannesburg
Top 3 ways to make a cheap corporate video.
Although all corporate video productions do need some form of editing there are ways to make the overall project cheaper by not having to use actors or your own office staff. Video production companies in Gauteng make great use of these techniques to produce high quality videos.
You will also be able to save on the video recording or animation creation part. These cost saving can help your corporate video production become a reality without breaking the bank.
In the past the term â€œwhiteboardâ€ meant actually using a white board to create hand drawn pictures and text which played back at high speed would create an amazing captivating video which could be used for the corporate video project. But now through video editing programs whiteboard templates can be used to create a similar effect which , although not as impressive as the hand drawn version, are cheaper and faster to produce. There are also different packages with different characters to add originality to the project.
Although this type of video has been over used by many it is still a very effective and affordable way of making a video. The use of typography or simply put, words that appear on the screen and move around, combined with music and voice over can still provide a punchy and directed marketing video. Sometimes just choosing the right music can make a plain typography video be a huge hit.
This approach makes use of already existing photographs that you may have of your business. It is important that your photos be of high quality to start with or the slide show may not be that great. The enhanced video software available now can easily put your photographs into a fancy looking animation slide show which can transform your photographs into a cool corporate video. Having a professional photographer take pictures of your company will certainly improve the video but keep in mind that this will increase the cost of making the video.
You can also do a combination of these with a typography intro leading to a photo slide show or photos being combined into a white board explainer video.
Although these are great ways of saving on the video production, it is still advisable that you make use of professional video production companies to make the video as the software used to create these videos is not as simple to use as standard video editing software.
The video production companies in Johannesburg who can provide you with these services often offer an array of options to make the video unique and clearly what your company or brand stands for.
As opposed to doing the white background, head and shoulders video on your smart phone, this type of video does require the professionals. It is certainly not for the faint hearted as the learning curve for the software is pretty steep.
Why sound matters in video
There has been for quite a while, such an obsession with video image that much of the focus has gone to video formats, the number of pixels, the bit rate and so on but when it comes to sound quality, there seems to have been little to no buzz at all. This is strange because really, most people will forgive bad image but will not likely forgive bad sound.
The poor quality sound disturbs many of us more than the poor image.
Somehow the importance of sound quality has somehow slipped passed the cries for better video technology.
What is even stranger is that the pace of sound technology has actually kept up and in many cases surpassed video technology yet it seems to be the last thing on many video producers minds.
The obsession has mostly been about, story line, lighting, composition, camera angles, effects, etc
When it comes to sound, many believe that as long as the sound was recorded that's fine.
This, in a way, is a sign of how far the audio technology has come, that small video production companies and videographers, consider that just about any sound will do because it all sounds pretty good.
This is true in a way but what often happens is that because of the lack of understanding of audio quality, some problems can show up. The first problems begin with the camera its self.
Most DSLR cameras either have a built microphone or mic input socket.
Firstly the sound from the microphone is considered way below acceptable in industry standards .
The audio input is often less than acceptable for professional audio. The sound modules used in a lot of DSLR cameras are in many cases lower specification than cheap Mp3 players and when the audio is used in a professional sound editing suite shows up as hissy or noisy sound with heavily compressed audio which is pretty much unusable for broadcast.
When recorded sound is played through an analogue sound system the compressed audio can appear good enough but when put through the broadcast audio processing equipment the audio very quickly falls apart and becomes unusable.
That is because when the broadcast equipment attempts to make the sound louder and brighter it places a lot of stress on the audio data which basically "rips it apart"
If you are not involved with broadcast you might say well that doesn't affect me.
This is the same thinking as "You don't need broadcast video quality for home video use".
As many people know , the TV sets at home have become better spec than broadcasters.
This means that audio quality for video is as important if not more important than video quality.
The temptation for some video production in johannesburg is to plug a microphone directly into the DSLR camera and begin recording.
This should really not be the choice of professional video production compnies. If we shouldn't use the audio from the on-board module in the camera then why is it there?
This question has been asked about so many cameras and the answer is simple.
The audio is there as a timing reference for syncing the external audio to the camera audio.
Apart from the use of a physical clapper board and other synchronization tools, having the original recorded audio available as a reference for post production, is very useful and important.
Without having it the final edit can be very slow and difficult.
So the audio recorded on the DSLR is not the right option, what is?
The correct solution is the same as it has been for film and movie makers from the beginning of film its self.
Use an external audio device such as a zoom recorder. One of the original choices for audio recording for film in the days of analog was a Nagra reel to reel audio recorder. This was like the zoom of its time.
These days there are many options for corporate video production johannesburg companies and videographers including digital Nagra.
The options are not all cheap and that might cause the temptation to use the on-board audio.
Short cuts can result in lower than acceptable video. The audio is the same.Video production houses use a variety of additional pieces of gear for video shoots which can not be found on a DSLR, Professional sound recording being one of them. Video film production is actually a combined art or skill set of sound engineering and videography or cinematography.
These professional skills should never be separated because we almost never watch a video or film without sound.
Sound is of highest importance if the video production is to be considered a professional one.
Knowing exactly how professional sound works such as distortion, balanced and unbalanced sound, dynamic vs compressed sound etc can make a huge difference in the final video product.
Marketing Video Productions in Johannesburg
Does viral video equal sales?
There has been, over the last few years, a chase for businesses to produce a viral video.
The thinking seems to be that views equals new web page hits equals new clients equals sales.
But is this really the case?
There have been many viral videos.
There have also been many company viral videos too.
But have any of these viral videos made the companies any more sales or did they simply provide entertainment for the viewers?
If you branding is the main function of the video then maybe there has been success.
An example would be the soft drink companies prank videos which, although may not be measurable in sales, increasing or maintaining brand recognition may have been achieved.
What we are talking about today is the ability for small or medium sized businesses to make a useful contribution to their marketing through viral videos.
The problem with viral videos is that they often have to be quite extreme to generate the response or desire from the public to share the videos with others and make it go viral.
This kind of extreme marketing may be very harmful for businesses who try to put out a more professional image.
An auditing firm for example having a video of singing cats or extreme pranks might not be as intelligent as it should be.
There is a saying:
Just because you can does not mean you should.
If a company wants to use video, which by the way is a great idea for marketing, the first consideration , when speaking to video production companies is to decide whether viral video is the right type for that business.
There is a type of video which you might call semi viral can often be more appropriate.This type of video, although it might not have a million views can be more useful to attract the right kind of viewers and as a result have a higher click rate and conversion rate as a result.
For example if an consulting firm wanted to bring in more clients, they could make a video from a corporate conference which for example gives ten of the best business management tips for the year.
This would attract viewers who are more likely to be in the position to make the decision of which accountant their company uses.
Often clearly associated ideas can attract a much more useful crowd of viewers.
Keep in mind that viral videos and any kind of marketing videos used for business should not only maintain the image of the business but be able to bring potential clients or at least increase branding.
Unless you intend to entertain the world for free, consider why your video is being made and what impact it could have on your business.
Video production companies in johannesburg often have a wide variety of skills to produce top quality video but the content and message of that video should always be your decision and it should be a well thought out idea.
It can be a very dangerous thing when an unskilled and uninformed person picks up a camera and proceeds to make a "viral video" and simply goes on to destroy a companies image.
They used to say that "the pen is mightier than the sword"
That is mostly because they used to fight with swords and communicate with writing done with a pen.
Now we have high powered weapons and digital communication including video.
Consider how powerful your communication is now.It makes the pen and the sword look like a joke.
Use your message wisely.
The next time you speak to any corporate video production companies and the words "viral video" come up, you may want to keep these ideas in mind.
Whats new and exciting in video?
Whats new and exciting in video?
Over the past few years there have been a few jumps in video technology but the exciting part has really started to happen for the video production companies and corporate videographers who work on HD video but can see 4K as the near target and want to get there but not sure how they can to do it without having to get a huge loan.
The answer has come with the technology of micro 4/3 cameras.
There have been many who have talked about the DSLR as the new video cameras for low budget high quality productions.The problem is that most and possibly all DSLR cameras can only deliver video in HD and not in 4K.
Some people might say that this does not matter because everything is in HD anyway.
That is about as short sited as saying you could stick with VHS video because that lasted more than two decades and was a leader in domestic video.
The truth is that all things technology have moved on and more importantly, technology improves along with the public and corporate desire for it.
Too many videographers hold onto their old technology until its very much not sellable .
How many SD digital video cameras have lined the shelves of second hand electronics stores with no buyers in sight to dish out for equipment nobody wants.
The fact is that there is completely no use whatsoever for an SD video camera yet it was only a few years ago that HD wasn't really an option either because everything went to DVD anyway and video was being done as interlaced and not progressive as well because of the broadcast formats.
So it's time to let go of the past technology and look to 4k and beyond. But how can you take advantage of this technology at a price that's not too out of reach. Firstly because 4k video is quite new, the price is higher than it will be in the near future so you shouldn't expect cheap cameras soon but there are already 4K cameras that are at an affordable price range such as the action camera GoPro Black Hero 4 but this is not broadcast 4K by any stretch of the imagination.
It is however a great "cheaper" way to start with 4k video.
If you want to get into high quality 4K right away then there are only a few options. The two main contenders are Panasonic with their new GH4 and the Black Magic range of cameras but not all Black magic cameras are 4K.Many models are still HD only. Another contender is Sony with their "pro-sumer" DV cam.
This is a 4K camera or UHD camera but the specifications might not allow it to be considered "broadcast" 4K.
With digital satellite and terrestrial HD broadcast in South Africa requiring at least 150 mb/s the only real contender is the Panasonic GH4.It looks to be the only 4K UHD camera in the "affordable" price range which delivers 4K at 100 Mb/s and HD at 200 Mb/s which is pretty much broadcast all round. What the Johannesburg video production companies need to keep in mind is that the standard GH4 does 4K UHD but is heavily compressed. For true high end video quality Panasonic also provides an extra module (at an extra cost) which then clips on the under side of the GH4 camera that turns it into a high end broadcast camera which is able to deliver movie quality (pro res) 4K which at the price range of a decent HD DV Cam is just absolutely amazing.
Video production companies in Gauteng, who are closely associated with broadcast TV, know that just because its in HD or 4K UHD does not make the footage usable. Less than 150 MB/s HD is probably good enough for the corporate video production companies but the problem can come in when a corporate client loves the work done and asks if the video can be changed to broadcast HD for TV.
You can always step down quality of video but stepping up can only really ever be a format change or bit rate change but with the same low quality image. Some video companies get away with converting the video but it will never have the image quality of an original 150 MB/s and above video.
There are also some small corporate video production companies in Johannesburg who believe that "broadcast" quality is only for broadcast TV. This couldn't be further from the truth as we all know the TVs in many residential homes have higher specifications than the broadcast signals that they receive. As an example there are many 4K UHD model TVs but hardly any 4K broadcasters. In South Africa there are no 4K broadcasts at all but there are 4K TVs in stores and in many homes.
So in fact "broadcast" should be considered as the minimum requirement for video.
Although sound hire companies in Johannesburg might not need this kind of video quality for live feed video to projectors and big screens, the problem is that many of the audio visual clients are asking for the live feed video to be made into corporate videos after the event.
The standard feed camera on a tripod now needs to become broadcast quality so this also applies for audio visual companies in Johannesburg. The 4K UHD and high bit rate cant be overlooked anymore as just an option but potentially may become the industry standard .
How to do hand drawn video.
There is a great new trend towards doing marketing video using hand drawn videos. This is where an artist draws pictures and words as the narrator delivers the story. It is a wonderful way to get your message across while keeping the viewers attention for a longer time. Its great, not only for advertising on the web, but for corporate presentations as well.
When a conventional advert is played , the viewer will often cut it and stop watching way before the 30 seconds is up because they can tell that it is an advert. The huge amount of money spent on the big production advert is lost because or this. The hand drawn advert is often cheaper and is often more attention grabbing and attention keeping than conventional adverts.
So if it is so great and so cheap, what is the problem? The real problem for making these types of videos is the lighting. There are very few videographers in Johannesburg and video production companies in Johannesburg who know how to get the lighting right. You would think that lighting a simple white board is easy but in fact it is one of the most difficult surfaces to video because of it's highly reflective surface. It is a bit like videoing someone writing on a mirror without seeing the image of the person in the mirror.
It is a clever combination of camera angles and multiple diffused lights that provide a clean image which not only does not reflect the artist or the camera but has absolutely no shadows whatsoever.
Many video production companies around the world have tried and failed.They end up with ugly multiple shadows , criss-crossing the artists hand which is very distracting.Simply go to YouTube and watch a few hand drawn or white board videos and you will see the problems. One video production company in Johannesburg has perfected the art of whiteboard adverts which results in absolutely no shadows whatsoever and only the tiniest reflection of the artists hand. Check out this amazing corporate video production company Johannesburg to find out more.
Video Production companies in Johannesburg
Technology makes you an expert
In our world filled with brand new technology , there are many people who have been lead to believe that they now no longer need experts to do anything in many industries. The thinking that technology replaces people and makes life simpler has been thrown around as early as the 1950â€™s when the idea of servant robots really took hold. Many people then believed, as they were told that technology and robotics would make their life easier.
Little did people know at the time that the same technology would mostly only help the industry and manufacturing owners and would put many hard working people out of work and those who remained employed would be living in a ever changing world which is more complicated and where the only certainty is uncertainty.
Apart from the idealistic approach about how the world would be a better place with technology, the notion that you could now do everything yourself because the new technology now gives you the ability previously unavailable to you. If this was really true then why, when you ask people if their lives have become easier and happier than they were before, Mostly answer no? Life has become more stressful, more difficult, more worrying, less connected and perceived mostly to be worse than before, no matter what generation you talk to.
The older the generation you speak to the more likely you are to hear the complaints about change. How things were much better in their days. Although many people will argue that it just old people complaining like they always do until you ask those people, who are saying this, if their own lives are improving and are happier than before because of technology, they may sound very similar to the older people that they laugh at.
This thinking has shown up in many different ways. In the audio visual or presentation industry it has appeared as the office manager who believes that he or she can run a conference with their bag full of new gadgets from pocket projector to digital inter connectivity toys and a home sound system. The results are very often shocking to say the least. Apart from the possibility that the equipment is hopelessly inadequate for the size of the venue or audience size, the idea that somehow the technology can do it all on its own is as misplaced as it was back in the 1950â€™s.
Just because your new phone can connect wirelessly to your fancy pocket projector does not mean that things will always run smoothly and glitch free and when you all fails, the IT personnel are asked to come help, who by the way cost more than AV technicians who know how to solve these specific problems.
There has been the excuse recently that it is a cost cutting effort by businesses which explains their buying expensive equipment that they may use once or twice a year.
Somehow the idea of it being better to buy than rent has taken hold in the minds of businesses resulting in a market which buys more and more expensive technology that will be redundant before they make proper financial returns on it.
This is all really great for manufacturers and technology sales. Every time your cell phone contract expires, there will be an offer of new piece of technology that is "so necessary" because the last phone you had is now not compatible. If the manufacturer who made the new phone told you about this when you were buying the previous phone then you might have said you will wait for the next phone which would be compatible but then you might never actually buy any technology.
This is a very clever trick to keep you buying new things and getting no decent return on the one you bought before. Expensive new technology that becomes junk just quick enough to bring in the newer model is not really that helpful.
In industries such as with video production companies and sound hire companies, the idea that the purchased equipment suddenly makes you an informed, techno savvy person is amazing and mind boggling.
If this was really the case it would have been that when you got your first car, you were suddenly a formula one racing driver or when you bought your first radio control plain, you were now a commercial pilot.
There have been so many video production companies in Johannesburg and around the world who have been witness to ill informed people making a mess of conferences and marketing videos who then come ask if it can be fixed.
there are some corporate video production Johannesburg companies will not take on half made video work.
The reason for this is that there is only so much you can fix. Unless the work is redone from scratch , chances are that client will never really be happy because the project was started with substandard video or audio footage.
When it comes to corporate conferencing, quite often it is too late to help with an event that has already begun badly, for the sound hire companies in Johannesburg to make a difference.
There is a long standing Afrikaans saying which is â€œgoedKoop is duurkoopâ€. Loosely translated means buying cheap now will be expensive in the long run.
Does your video service in fact provide you with service?
video production services can be a key part of so many companies' marketing and training campaigns but are you actually getting the quality service you are paying for?
Often companies who need to make training videos or even a web marketing video, often look at the video production services pricing first then at the quality. This is actually not a bad thing as long as you are not looking for cheap and nasty.
Budget video productions may be exactly what your company needs not only to save you money on the production but in many cases a budget video is just the right thing to be able reach your target audience.
It often makes no sense to go for a high end production when you are marketing , for example, a printing service to mostly small and medium sized companies. The marketing may in fact not appeal to them and they might think that you are an overpriced service. Even worse is that they might think that they do not relate at all to your company or its image and message.
That can become a very costly mistake not only in the price of the video production but also the potential loss of business from inappropriate marketing videos.
video production services agreement however should preferably provide good quality reliable services which is about getting what you actually paid for.
There often is nothing worse than going for a budget service only to find that the service is not worth what you paid for.
That will not help you either.
Corporate video services should be just as professional and high quality at any price level.The price tag should not affect the video quality or the quality of service you receive.
Budget video service companies should really provide high quality at a low price.
I does however mean that there probably wont be any aerial video footage or well know actors and a music score from U2 but the video should still make you feel proud and deliver on the promise of a professional video production service.
The content and types of videography might be affected by the price but should never affect the quality or the service.
Induction safety Video Productions in Johannesburg
Safety videos by a top quality video production company in Johannesburg. When it comes to having a video made, there are many considerations when deciding on which company to use. Firstly is the company au fait with current health and safety regulations? Are they able to audit your video with a registered health and safety specialist? The last thing you want is to have a video made only to have it catch you out in court. Safety videos are created to protect your staff but also to protect your company from legal action. Use a professional production company for your next safety video production in Johannesburg. Safety Video production services available around South Africa. Affordable Video production company with HD video equipment. Professionally created and produced video for your company. Call Absolutely A.V. for a free quotation. 011 462 7816
What makes corporate video production so exciting?
Corporate video has been made for many years but has suddenly become very exciting and desirable. The reason as you would expect is the internet. In the past , video productions were stored away never to be seen but with the explosion of bandwidth in South Africa, online video has become a real possibility even for small and medium enterprises .Corporate video has become a real bragging point for businesses. The types of companies using video range from installation companies to fashion colleges to chemical companies. There are very few companies who can’t benefit from a good video production. The problem really is making sure the video looks good. Simply running around with a handy cam will not do it. You do need a professional video production company in Johannesburg to not only create but also edit a professional looking marketing video , that operates not only as a brag video but a marketing tool to turn visitors into clients. A professional video production company can put a great video together at an affordable price. There are many video production companies in Johannesburg who will charge you an arm and a leg for a short clip but there are those who understand that small and medium size enterprises still need to pay the bills. For a true marketing video production company in Johannesburg call Absolutely AV.
Corporate Video Production compasnies in Johannesburg
What does it cost to make a company video?
The discussion which seems to be going round and round is quality versus price in video production in Johannesburg. As much as we all know that you get what you pay for. Would that mean you should spend massive amounts on your company videos to prove to yourself that you got the best. If I sell you an old newspaper for R10 000 , does that mean the newspaper is worth that?
Also it begs the question: Do you have to spend the most that you can to be sure you are getting quality. I have always been a bit of a bargain hunter myself so I know what real value is. It's getting something great at a low price. Some would say that's just being cheap. In the economy we find ourselves now, I think more people should become accepting of lower prices. That does not mean reducing the quality only the price. Or at least having the price fit the product. So if you want a short company video for your website but you don't want to spend tens of thousands of rands for it then consider that cheap video production is not such a bad thing if you get good quality. It has always amazed us that a small one man business thinks he needs to use an award winning video production company to have a video about his plumbing business.
Not all great things have to cost a fortune.
There are many people who think a viral video is of a cat falling down or a car launching off a building
. While this can be great content for a viral video , what constitutes a viral video
is the fact that it gets shared over and over. Many viral videos have absolutely no purpose but to entertain and be spread around. What many companies want is a viral video to market their brand , product or company. The problem is that if the public feels the video is a set up or a commercial attempt to trick the public into making the video go viral, it will stop dead in it's tracks. To make a really great viral video , you would need a video production company who knows how to get this done.Check out one of the great target="_blank">viral video companies in Johannesburg
Absolutely AV . ABAV can provide you with the skills and insight to turn a simple message into a viral event.
Also keep in mind that doing it yourself can do more harm than good. Use the skills and insight of a professional viral video production company
and more importantly a viral video production company in Johannesburg
, who can sit with you to come up with great ideas and make an awesome viral video
Are there different types of video production companies?
There are a few different types of video production companies to choose from. The first important difference is with the companies that don't do video at all but film productions, which have become very scarce.In fact if you find one you are quite lucky. The reason being that even film has become digital video. Movie Cinemas now don't show films but actually 4K HD video. There is however still a difference between film and video productions in that many video production companies don't make feature films at all but do corporate video work.
The differences between the corporate video production companies are not so dramatic but can affect the final price. The differences become more of a specialization difference. For example, some do "above the line" advertising video whereas some do internal corporate training and marketing videos.
How can this affect you?
Apart from you choosing the right person for the job, there can be a huge difference in the price between companies.The price of a corporate video can vary from R 10 000 to R 1 Million depending on which video company you use.
Many people think that video production work is done on an hourly rate but this couldn't be further from the truth.
All business are affect by, and their costs vary as a result of, time but you cannot buy video production work by the hour in the same way you can buy oranges by the kilo.
There are many important parts that go into the quotation. These can include quality and value of the cameras used, level of expertise of the crew involved, the amount and types of skills required for the final video, such as animation, graphics effects, video camera operator skills, editing, music, and script writing and so on.
So it is important with video production companies, that you make sure that the skill set and equipment used, as well as the time factors, fit with the video project.
The differences are therefore not only academic but are an important part of your decision making.
Can You DIY your Corporate video? Do It Yourself Corporate Video
There are so many reasons to do something yourself and then there are often even more reasons why you really should not DIY. Although something like making a company video seems like something you would want do yourself, it would be like saying "you could paint your own car". Just because you may know how to point a spray paint can does not mean the job will be worthwhile at all. There are so many reasons why people and companies use corporate video production companies.They have the right video and lighting equipment, the skill level and experience to produce a top quality video corporate or marketing videos for companies and businesses.
Corporate video production is really not just about pointing a hand held camera in a certain direction and editing the footage. That is the same as pointing a spray paint can at a car. What results do you really think will come from that? As much as it may be tempting to just pick up your home camera, which you have made so many fantastic holiday videos on, and start making a corporate video. Not only will it more likely be a waste of time and money but if you put that video in the public domain such as on the internet, the damage to your company image may be extensive.
There are some things which cannot be unseen. The impression may be a lasting one. As much as viral video for YouTube is a great temptation, it is one you might do best to resist doing on your own.
The fact is that many of the truly great viral videos which not only bring in millions of views but also bring in business to the owner of the video, are made by professional video production companies and skilled corporate videographers. Often what looks like home made video is in fact a well orchestrated video production which was put together by a team of marketing and video production specialists. So you might ask: "well if it looks home made by a professional then why not make a home made video?" This would be a question which possibly shows that you do not know what is actually happening in the video. There is a saying: "You can only break the rules when you know the rules". Any other way would most likely be a production which, not only professionals but even non video people, can see is a cheap attempt at a home made corporate video production.
Speak to one of the best video production companies in Johannesburg and they can tell you that a great corporate video is not just what looks nice but one that achieves a purpose, whether that is to bring in more business or make the public more aware of a product or service or even a general awareness program such as environmental awareness etc.
Video production companies Johannesburg based or ,any where in the world, are usually filled with experienced , qualified and highly skilled individuals who often put corporate video productions together on a daily basis. The high number of mistakes and pitfalls that can avoided by this knowledge is normally worth the price tag on its own.
Corporate video Johannesburg companies often will sit with you to work on the idea for the video before shooting begins but even if you have already worked out your complete script, story board and other ideas, the corporate video production companies can help with the implementation, not only of the shoot, but also how to use the video in the most effective, and cost effective, way.
Corporate video production companies in Johannesburg such as Absolutely AV can be of great help from the beginning to the end of your professional, highly effective, marketing campaign
DIY corporate video for my company.Trademarks, logos and privacy.
As corporate video begins to become the mainstay of business marketing, more companies are turning to professional video production companies while others try the DIY approach.
Apart from the technical skills and knowledge of production companies, there are many local and international laws which can have the DIY video people ending up in seriously hot water.
If it was acceptable to point your camera at anything and turn it into a marketing video then that may have been OK but in reality the amount of trademarks, copyright and privacy laws that can be infringed upon can result in making a DIY video, not only a bad cidea but an extremely dangerous one.
Professional video production companies in Johannesburg, should be informed of these laws and should at least be able to let you know about them.As much as it's always your responsibility to check and abide by the local and international laws, corporate video companies often can assist in helping you stay legal.
Although there are possibly some video companies who do not abide by these laws , those that do, could save you on a lot of stress and bucket loads of money by helping you avoid a costly law suite.
Although DIY is often promoted as a great idea to save money, the costs may end up higher than you could have imagined.
One law suite can cost more than many corporate videos.
The excuse that didn't know these laws will not cut it. If the video is used in a commercial way to promote a product a service or a brand in any way , you are in the realm of legal trademarks, copyright and privacy laws.
It probably happens all to often that the start up video guy or the DIY will make a video with multiple logos and trademarks in it and not even realise or even see them.
As a result of the public being swamped with logos and trademarks over the years in marketing programs from television to Internet to billboards to guerrilla marketing, many people may begin to expect that logos and trademarks are part of their world to the point that they begin asking for clothing with brands and logos displayed on them.
Have you seen someone build a home bar or saloon to entertain themselves and their friends only to cover the thing in big brand names from alcohol manufacturers to tobacco and soft drink companies to give it the "real" look of a genuine bar or saloon.
What they may not realise is that those brands that they see at bars often are either paid for by those companies or are provided to the bars or saloons as part of their dealer agreement.
The alcohol companies often see the bar as a marketing opportunity and it works so well that many people believe that a bar doesn't look real if the trademarks are missing.
Although this is possibly a sign of excellent marketing, it can put many uninformed people in danger when they try to do their own marketing.
If you were going to climb a mountain for the first time, wouldn't you first find out as much information as you could first?
The dangers alone would probably provoke you into learning as much as you could to protect yourself.
The same should apply to video. Although possibly not as dangerous as mountain climbing, video production may be more costly to you.
This is one of those times when "look Before You Leap" can not be over emphasised.
This applies equally if you're a DIY video person or video production companies in Johannesburg.
This is not legal advice in any way and should not be seen as legal advice. This is simply a "heads up" for those who do not know.
Video not to use for marketing.
It is a known fact that having video on your website can dramatically improve your conversion rate of visitors to customers. This is the case when the video is worth watching.
It is not a matter of having the most exciting video in the world but it must at least be good video quality and even more importantly, have good audio quality.
Many over the counter cameras these days can provide reasonably good video, at least for on-line viewing.
This however does not guarantee that the person operating the camera can deliver the image quality and very importantly, the sound quality from many of these cameras is not good enough for corporate video.
Many will argue that the cameras now have some of the best microphones with improved audio quality etc.
The problem is that the microphone is attached to the camera.
You might think, well that's pretty obvious, where else would it be?
On board microphones although more practical are pretty much useless for high quality sound.
The reason is not the microphone but the distance from the speaker.
When professional video production companies record sound for a production, they ensure that the microphone is as close to the speaker as possible to avoid "room ambiance" which in layman's terms is called echo.
This echo not only makes it much more difficult to hear the sound but more importantly make the overall video seem cheap and unprofessional.
The whole point of a web page video is to be more attractive to a potential client.
Poor sound in a video will pretty much destroy that idea.
Many potential clients will perceive you or your company as amateur or cheap.
It has been said by many video production companies in johannesburg that most people will forgive poor quality video but not poor quality sound.
It is amazing how a simple and in fact fairly low quality video can be percieved as high quality if the sound is excellent.
A good example of this in a music video, where the video can be intentialy made to look low quality for an effect but the sound remains broadcast quality.
Now imagine that same music video with high quality image and poor quality sound.Would you watch that video?
Music videos demonstarte the extreme difference but in business that perseption is just as strong.
You do not need to use sound hire johannesburg companies to record the high quality sound. Simply use a corporate video production company who knows how to record high quality sound.
This can be done as the person speaks or can be recorded in a sound booth separately.
This also does not have to be done at a professional sound studio if the video company has the facilities.
This can make the video affordable but high quality.
If you want to do the recording yourself then at least rent a lapel microphone from one of the av rental companies in Johannesburg to ensure that you dont have echo on your voice recording.
What Is The Next Thing in Company Marketing?
Many companies have spent so much time on figuring out what's next in there marketing campaign, from their launches to flash mobs and pop ups, that do very little for reaching their target audience, at the point when they decide to make a choice. Those kinds of things are great for new products launches but are not great for standard businesses, such as electrical companies or car serves.Its not even that great for executive type services like accounting or technical services like computers and IT. The answer, as we all know or at least should know, is that at some point your future clients are going to go onto Google and do a search for your type of service or product.
So what is new?
The real difference is not the way that they surf the web but in the way they absorb the information.
People no longer like to read walls of text.They want the information handed to them in a more interesting and digestible way.That means using VIDEO!
Video production companies, or at least those in the know, have long known that most people would rather watch a video than go through pages of explanations.
They mostly also find that the explanations are easier to understand than text and your company can get a huge amount of information across in a short time.
But then I hear you shout " video production companies are expensive!"
They can be, but in so many cases are in fact quite reasonable, especially when you compare the costs of a flash mob or promotional event. Video production companies in South Africa along with many of those around the world have also figured out that web video helps with SEO.That is search engine optimization for your web page.
So not only do you have a greater more interesting impact on the client with video but you become more findable too through Google.
So really it's a win win situation.If you only have the budget of a small car wash company, then I guess fliers will have to do, but really you know how much money is probably being spent on your marketing while the video could be one of the most cost effective parts of that budget if used correctly and done by the right video company.
So I say : why not call a video production company in your local area and ask what it would cost? You might be surprised.
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The difference between video production and corporate video.
The difference between video production and corporate video.
There are so many terms in video industry which are very similar but can mean different things. Why is this important? The reason is that when you are looking for a video production company to provide you with the people and equipment for your video production, you need to know that it is right for you.It is not a matter of what is better but really what is better for you. There is an enormous difference between the type of video crew that would put together for a TV advert, or commercial, and a corporate videographer who may be recording a conference.
There are three parts to the difference :
1) The equipment used
2) The people used
3) The price of the production
The first part of equipment is really not about quality because, although many people in the industry will argue one brand or model over another, truth be told if a professional HD camera is in the right hands , the difference to the viewer is negligable from camera to camera.
Where it does matter is where the final product will be used.
If it goes straight to DVD for office training then the camera may be very different to one used where the final product is broadcast in full HD. Many HD broadcasters insist on a bit rate of higher than 100mb/s .To the average person this means little and to the viewer even less. Where it does matter is whether the broadcaster will accept your video for broadcast.
Video production companies also employ different skill levels of people so the person you would need for an TV advert may be very different for corporate videographer.
Sometimes when industry people want a cheap lower level videographer, they ask for a junior videographer.
That does not mean they want someone fresh out of college but rather someone who is cheaper as the skill set of a pro cinematographer is not needed in a corporate environment in most cases.
That is not to say that the highly skilled video people will not be needed in corporate video as there are times when a company may want to make a very high end marketing video for broadcast or internet use.
Ultimately it is the price that will dictate what equipment and staff to use.
If you or your company are rolling in cash then it does not really matter as you can choose whatever you want but most companies have to make the budget fit the work.
That is why an office training video should be priced very differently to a TV broadcast budget.
Ultimately you may find that there are video production companies who specialize in corporate work and others who specialize in TV productions or movies.
So be sure you know what type of video company you are speaking to.
Do you understand copyright, trade mark and privacy laws for video production companies?
So do you understand copyright, trade mark and privacy laws for video production companies?
You want to make a video for your business .You want to market your company on YouTube and other video platforms but you ask "where to start?"
Trying to find the right video production company can be a daunting task.
You know what you want but:
1) What will it cost to make a video?
2) What kind of quality is needed for the video?
3) Is it worth the money?
There are also other important things to consider as well.
There are really three important things to keep in mind:
1) Is the video legal?
2) What benefit will the video have?
3) What do I do with the video once it is complete?
Before we discuss cost and implementation , the legal part is very important.
Too many companies have videos made which have many legal problems.
As much as this blog is not legal advise in any way , it is very important that you make sure that you understand and comply with copyright, trademark and privacy laws when making your video.
It is too to put that information here but simply Google phrases such as " what is a model release document?" and "trade mark infringement for advertising" and that should lead you to information that might be helpful .
Before you start your video production , make sure you completely understand the laws.
Video production companies should really be the ones giving you this information but unfortunately that is often not the case.
It is also your responsibility to check that your video does not infringe on any laws.
A few simple suggestions though could be (but not the only things you should do) to make sure you do have documents that release the use of images and sound. These can include, a model release document ( not just for models, by the way, but everyone) , a location release document, materials release document and a contract with your video production company.
These suggestions also apply equally to photography.
It is pretty much illegal to shoot anything without legal authorization. That includes people, buildings, property, trade marks, logos, company names, products, music, pictures, paintings, art, jewellery, inventions, ideas, documents, children, strangers in a private place, strangers in a public place if they object to being filmed or even photographing or videoing a stranger in a public place which may be seen as deformation of any kind.
The list is endless and I have in no way listed all possibilities.
So it simply boils down to one thing.....documentation.
In fact the more the better.
Have documents for just about everything from legal releases to actual responsibilities and liabilities.
For the benefits and use of the video.If your documentation allows for it, you should use your video in ways that get the best exposure for your company. You really want the best "bang for your buck" so try to use the video/s not only for its visual advertising appeal but also as a web page back link builder tool. This can be done using annotations with actual back links and also as a motivation for others to build back links to your web site , blog or video and actually to send you information to contact or market to them directly.
So, the question of whether to use video production companies and how much they cost are just the very first questions but in fact there are many more things you should consider. These should in no way put you off from making a video but they should be kept in mind before jumping into a video or photography production.
Video recording vs sound recording for surveys
It has been for a long time a sense among survey companies that video production is needed when running a corporate survey session.
This is more so the case when it comes to a study group on a new product.
It is pretty standard to have a group of people who have been chosen from the public, gather around a table and talk about a new product.
There are many different ways to run the conversation session but for a long time has included video production.
As much as video use is a great way to record the discussion, very often it is only the audio recording which is needed as this is usually used to transcribe the session.
There are many who would say that having the video recording gives a greater insight into the emotions of the people being surveyed although when the final report is created, it is mostly based on the transcribed voice recordings.
So the question is whether or not to use the video part.
If there is enough budget then it is great to use video.
The more information you get from the study, the better the survey can be and the video production companies in Johannesburg can provide these services as part of the study.
When the budget is tight though, the audio recordings can be a lot cheaper option and the sound recording services , which are often completely separate from the video production services in Johannesburg can often have a different approach to recording.
Video production companies in Johannesburg tend mostly to focus on the visual aspect with the microphones being either on-board directional mics or lapel/lavalier microphones.
The sound hire companies in Johannesburg who provide sound recording services tend to use studio condenser microphones which can work in an omni directional way to capture the voices around the table.
This can result in a better sound recording than what could have been achieved by video production companies in Johannesburg from the way they use the microphones. Some might argue that it isnt that important because the sound is recorded either way and is not intended for broadcast anyway.
In the much lower budget surveys where the survey team would still like to watch the people being surveyed, a cheaper video camera can also be used.
As with the audio not being for broadcast a cheaper hand held video camera can be placed on a tripod with a cable which runs to the next room where the video image can be viewed on a projector screen or TV screen.
AV equipment hire companies in Johannesburg often have a few smaller cameras for these types of purposes.
There wouldn't be any recording done on the cameras as the sound is done separately.The camera is only used to view the people which is like having a one way mirror glass window.
So in many cases a high end camera would not be needed and the sound recording combined with photographs of the volunteers along with background information on each person could be more than enough for information gathering in the survey.
Why are there no standard prices for video productions?
Too Many people email a video production company and ask how much it costs for a video to be made.
It is not only impossible for video production companies to answer without more information but there are also many other factors that can affect a quotation.
It has become fairly common for a new comer to the video industry to simply send an email to video production companies with a few basic details such as the final video must be 3 minutes long and have voice over and music and then expect a precise quotation in return.
This is a good place to start the discussion but is not enough information to provide a proper quotation. This type of request not only can not be answered accurately but it can make the person asking look like he or she is completely uninformed and a newbie to the video industry.
It is always best to either simply send as much information about the production as possible to the video production companies or to call them up and discuss the production.
There are no hard and fast rules on hourly rates for recording or even editing, so ask for a comprehensive quotation which shows what the parts are and what they cost.
It is always important to talk to companies or videographers to establish what the quotation means.
Ask what each part is and what is included or not included such as will there be titles or fancy 3D graphics? Will music be included etc.
Price around and a type of "standard" will emerge as far as "ball park" prices might go.This however, is only achievable after comprehensive discussions with video companies to establish what will be included and what these parts cost.Whether you are speaking to video production companies in Fourways or any where in the world, the same questions still apply.
Unlike calling up sound hire johannesburg companies where you can simply say you need a PA system for 300 people and that's it, video companies need to know many more details and need to understand more about the setup than for most corporate functions.
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What is the difference between Corporate video and commercial video production?
If you need a video produced , the best is to know what type of video you are looking for.For the best video production service you need to chose the right video production companies . Searching for videoproduktion or video production services you might find a video production company but do you want corporate video production , digital video production or other video productions like film video production , production video for an advert for TV?
The important thing to remember is that different types of video productions use different equipment and people. For most corporate video productions, a videographer can work on his own or with an assistant. When it comes to commercial video production, there is often a team of 5 or more with , gaffers, focus pullers, director and cameraman. The equipment is also vastly different.The set would be filled with lights and reflectors, diffusers and dollies and jibs. The corporate video production would normally have an HD camera and maybe 2 or 3 lights.Sometimes there no lights at all.
There is a huge difference between corporate video production and commercial video production .
So keep in mind that whether you need digital production , productions , film production , production , production service , production companies , videoproduktion , production services , production company or any type used only for presentations that the price is different for a reason.
More equipment and people means more money.
The result is a vastly different image and sound quality.
Typography is old but its new.
It seems old things can be revived and become something new. Typography is a technique used by video production companies in Gauteng, and actually by video production companies in South Africa as a whole, for broadcast adverts or explainer video production and even corporate video editing . It is the trusted old use of text coming onto the screen synchronized with the narrators voice. It has been fancied up with 3D characters and great music but is pretty much the typography of old revamped to be modern. Audiovisual companies who provide projector rental in Johannesburg can put these up as part of a great presentation.
Video production companies have found that typography is a great tool for a high quality low price video.
It requires only a video editor and a good voice artist. Some video production Johannesburg companies have voice artist in house and some of the editors are voice artists themselves so this can be put together at relatively low cost. I have heard many of my editor and sound engineer friends providing their voices at no extra cost for high end broadcast adverts.
Video production is therefor in reach of almost any company to market themselves either on the web or on above the line TV adverts or to make a fancy corporate event presentation. Congress rental companies love this stuff because it really makes the AV rental worthwhile.
Why do South Africans get so excited about video production?
Video production companies are having a great time now with creating video for clients because of the huge increase in interest in HD video on the web.Video production Pretoria companies and video production companies in Johannesburg are booming from the new interest by the public in HD video. There is more interest and more clients for the video services.
Video production companies in South Africa in the past had to rely on the advertising industry or large corporations to keep them going with big budget above the line marketing.
That has now all changed with the improvements in ADSL and 3G connectivity. This means that
video editing services and video production companies can now tap into a market which didn't exist before.
Explainer video production companies in Johannesburg are now providing great animated videos which don't require presenters or actors.
This means lower cost for the advertiser or company who wants to have video on their website .So why all the excitement, well the trick is South Africa has always dragged a bit behind when it comes to technology an so there have been many opportunities that have been lost.
The changes now mean that even small companies can have video made because of the reduction in price not only of the data but also in the production of video because an increase in business brings an increase in competition which brings prices down.
Videographers in Johannesburg and video production companies are now dealing with an exciting new market.
Why do I need a video production company for my business marketing?
Read further only if you want more clients or business. There are many people who see video production as an unnecessary expense. With all the changes in the Internet and Internet marketing, to believe that would be crazy. Video production companies Johannesburg based and around South Africa have a variety of services that can help businesses from small to large. Video is needed not only in the standard uses of training video or conference recording video but more importantly in the realm of YouTube and the like, video can be a powerful tool to not only create greater visibility for your company but in fact drive traffic to your website and your business. Video production companies In Gauteng not only make video these days but, the really good ones, know how to implement video in such a ways as to create back-links to your web page increasing your companies presence on Google as well as direct targeted traffic to your website directly from the YouTube video. The problem is that there have been many people who have either done it themselves or used video production companies who do not know how to correctly use the video. It can be quite attractive to have your company video embedded on your website but it does little to nothing to drive traffic to your website or your company. After the expense of making a really nice marketing video, if it does nothing for your business then you may as well not have done it in the first place. Video productions companies in Johannesburg who know what they are doing can create links not only in the body of text but can have back links in the video it's self. Also there is the important factor of directing traffic to the video in the first place. For example if you wanted to promote a video about Nelson Mandela Day or Madiba day 2014, you would need to have back links to that video to start the process. This would then boost the video which then could have links back to topics related to Nelson Mandela. Another example would be if you were a wedding photographer in Johannesburg or a wedding videographer in Johannesburg you could promote your wedding video work on YouTube which would bring visitors to your website as well as boost your ranking on YouTube.The wedding videographer could see a marked increase in both web traffic and customers. If you have a large company which does things that people would be interested in for example a Tax consultancy company, you could make short video productions which show basic information that can help people with their tax returns. This would increase traffic to your website through back-linking from the video to your website. Most people love free stuff so giving away free information that can really help, and improves your chances of them using your company or service. This regenerative cycle of linking to a YouTube video which links to your website which links to you or your business is so important that most people have not begun to realise the massive marketing potential behind it. With that in mind, why not try get ahead of the pack. Have you ever wanted to know something before everyone else. Well you just did right now.The question is what are you going to do with it?
How to use video in your business for training.
Some people believe that video is only for marketing or a record of events such as a conference when it comes to business video but in fact video is useful in so many aspects of business.
Apart from the legal records or marketing videos on Youtube, or for broadcast purposes, video can be used in the daily running of business.
A good example of this is for sales training, where video can be used to capture a sales persons skills at different points in their training. This can show their mistakes and to show their growth throughout the training program.
This kind of video does not have to be of broadcast quality but the audio is really very important.
A basic SD or HD video can show the movement of the student or employee, but the sound recording is what captures the real content and quality of the sales technique of the trainee.
Video production companies can be very useful in this part of your business.
Although high quality video isn't really needed, the high quality cordless lapel microphones and sound recording equipment is vital to have a video which is useful for the training.
Some might say "Then why not just record the audio?" You could use an audio visual company for this right? Just use the sound system hire would seem to make sense.
The audio alone in this case however would not be nearly as useful as the video along with high quality audio.
Video production companies in Johannesburg, who provide these services , know all to well that poor quality audio can affect a recording sometimes way more than poor quality video.
In this case, because it is not for public viewing, the video, although should be there, is secondary to the audio.
Continue to part 2 of video for business">
Is videography the same thing as video production in Johannesburg?
Video service in Johannesburg can really be divided into two categories .That of video production companies in Johannesburg and videographers in Johannesburg. What is the difference and what do they do?
Firstly the word videographer, as far I know, is not yet an accepted Oxford dictionary word but as a result of there not being a more appropriate and less politically incorrect word than cameraman, videographers were born and in fact the word videographer does more accurately describe what they do.
Being derived from photographer, it shows that videographers are in fact artists just like photographers, just in a slightly different medium. Although most people who are described as videographers provide wedding videography and although wedding photographer and videographer packages Johannesburg services are the work of many of the same corporate video production companies in Johannesburg, a large portion of the people are independent freelance videographers. When it comes to corporate or company video production companies, they are not so much referred to as videographers because of the need to differentiate between wedding videography and corporate video production.
What is really implied is that videographers, like wedding photographers and corporate photographers, work independently and provide the work of capturing the images, providing the creative insight into how to compose the images , and then editing the final product on their own.
Marketing video production, safety training video production and other more business related video services are done by corporate video production companiesand marketing video production companies which are in fact a collection of people including, cameraman (or videographer) , producer, director, editor and if it is a larger production, gaffers, runners and grips. The list of people goes on and on.
Most videographers would either work alone or with only one or two assistants.
From music video production companies to promotional video production companies, the work they do can be done by a large group of people making up the video production company or be a smaller group of videographer and assistants.
It is really the budget of the production that would differentiate the two.
In many occasions, they can both do the work of each other .It is really just on a different scale.
School video production companies and school play video production companies in Johannesburg are actually normally a group of videographers and not a promotional video production company type of business.
So the two being video production companies and freelance videographers are very similar and at the same time completely different.
I hope that clears it up ;)
Corporate video producers and video production companies in Johannesburg
Many companies are looking for company video presentations
or need to have some> company presentation clips
made for their next business presentation but you can;t seem to come up with some great exciting marketing ideas
.If this is you, then you should speak to the professionals.Call Absolutely A.V. on 011 462 7816.Johannesburg Gauteng South Africa
What many businesses forget about is their company video profile
For great results, a really great way to impress your potential clients is with a company DVD introduction
company video presentation
to show what your business can offer.To do this you would need a top quality production company Johannesburg. Company video production
is something which should not be done cheaply but should also not be expensive. What you want is a high return on investment.
Great productions need:
Corporate training video producers
when putting together a professional and legally acceptable training DVD, use professional people.The training in an induction DVD should not only offer a stimulating, educational experience for your staff and visitors to your company but also be usable as evidence in a strong case, should one arise from an injury claim against any industry which has a high priority of health and safety.
Video production company Johannesburg.
If you search your local area for top quality productions you will find a video production company in Johannesburg south Africa.
Absolutely A.V. is a professional business established in 2003 and has provided awesome services from audiovisua
to big event live feed images on big screens with pro sound systems
including sound engineers
.What Absolutely A.V. is mostly proud of is the customer satisfaction.We pride ourselves in delivering a top quality services at an affordable price
.Our staff are punctual and professional.We leave nothing to chance with back-up systems and equipment on hand.If you have a conference
or event coming up soon and you need it to be smooth and free of technical hitches then speak to us.We provide for your immediate needs for your conference
and then post production for your recordings.
When you have found ABAV.co.za or Absolutely A.V. contact; your Corporate DVD Producers in Johannesburg south Africa
Absolutely A.V. provides top quality affordable video projectors, audiovisual supplies
for your corporate event at a hotel or video projectors conference centre.
Production company vs Video Production Companies
When corporate events are being organized, there are a lot of considerations when it comes to the audio visual supply. The first decision is normally to look for an audio visual production company.
There is often a difference between an audio visual production company and a video production company. Although some audio visual production companies can often supply video cameras and camera operators, they are often more specialized in the fields of sound hire and audio visual equipment, while video production companies specialize in video production.
On the surface, there is mostly not much of a difference, however when it comes to the final video product, whether on DVD or in HD formats, the results can sometimes be quite different.
The video production companies in Johannesburg and around the world , focus not only in capturing the HD video footage in a professional way but also in editing the footage which results in a high quality creative, and impressive video product.
The capturing of the video footage can also very different.
The camera operators or , some would say, corporate videographers in Johannesburg, often have an eye for the video composition and lighting which is similar to corporate photography and even more artistic professional photography with ideas such as "The Thirds Rule" and camera movement.
The video footage along with the high quality sound can then be turned into broadcast quality video through creative and highly qualified video editing skills and high end equipment.
Audio visual production companies can delivery high quality video but that the final product can have a very different result.
Apart from the similarity between the two types of production companies, there is often the desire by event organizers to use only one supplier to provide all the conference or corporate event AV needs.
This can result in the sound hire in Johannesburg being seen as the same as audio visual production and video production in Johannesburg.
In the resent past this has resulted in the audio visual companies in Johannesburg taking on the roll of video production in Johannesburg.
Many have in fact hired professional video camera operators and highly skilled video editors.
The blend now is pretty spectacular, with all high level skills being incorporated into one production company. The results are also really spectacular with smooth running corporate events resulting in high quality corporate video production.Who could ask for more.Absolutely A.V. is both a high end video production company and top quality audio visual company in Johannesburg.
Copyright (c) 2014 abav.co.za. All rights reserved. | Photos and DVD by Absolutely A.V | g.
For a great deal speak to us about your promotional video.Absolutely A.V. is a highly skilled promotional video production company in Johannesburg. Have your marketing or promotional videos on YouTube or Vimeo and have them attract your visitors attention. A great promotional company video can be as simple as putting your company message out for the world to hear. Many Companies don't know where to start in creating their promotional clip.We can assist you in creating fun and creative ideas that will capture your clients attention and help your click through rate and the conversion to sales.
If you are looking for a great production that is perfect for your corporation that is within budget and on time, there is only one place to go. Absolutely A.V. provides a friendly and personal approach to your business.We are not simply interested in creating a product but in boosting your business, which means effective representation of who and what your company is and what you represent.As much as most businesses see an improved level of sales as the target for the business, many companies are built on a solid foundation of principles that they want to have represented in all marketing material.If this is a good depiction of your company then you should call Absolutely A.V. You will find a group of people passionate about what they do and eager to please. If you would like to know more about marketing Productions then you have come to the right place.ABAV is a professional production service in South Africa specializing in Induction DVD production. When it comes to safety and Induction there is only one place to go.Absolutely A.V. Many companies are also looking for Internet marketing videos and these you will find here.also all types of editing. For professional results at an affordable price, look no further than Absolutely A.V. This web site covers the following content: Productions as the main topic as well Induction DVD creation which is of high importance to companies concerned with safety, Safety DVD for ongoing training of company staff, wedding DVD for wedding videography in the Gauteng , music DVD for bands and individual artists who want to have a high quality at an affordable price, Internet marketing .
This week my comp
wanted to make a couple of different videos for our web site
and for some marketing and my brother coincidentally needed a safety video for his company
that deals in industrial chemicals. I started looking around at all the video production companies in Johannesburg.
but I was a bit bewildered because of the variety of types of video production companies. There were the video companies that did high end TV advert type of video productions and then there were video companies that mostly specialized in web based video for use on YouTube
or Vimeo. I searched around and found a video production company in Johannesburg
that was able to do the video production
that we needed for my company and the safety induction video my brother needed for his company and the price was really great. They say there are affordable video production companies in Johannesburg; but I did not think I would find one that could produce the video quality
that we have. I am very proud of our website now. The web video
just seems to lift the web page
to a new level of professionalism. Having a video on your website
really makes it look very pro.
My brother is ecstatic as well because he tells me that an associate of his had a bit of legal trouble because of not having proper training but he feels much safer now know that he has a professional video training DVD that not only keeps his staff safe but protects him from law suite from clumsy staff.
If you are on the search for a video production company in Johannesburg
here are a few phrases that might help.They are: dvd production companies
,top video production companies,video production services
,video and production company listing
,music video production companies
, motion picture and video production
and production companies tv
also video production company names
and video production company website
These will provide you with a variety of types of video production companies
. The real trick is to know what type of production company
you are looking for. Many companies specialize in a certain field such as TV adverts
or music video.
. Absolutely AV specializes in the field of Safety videos
and Induction videos
as well as marketing videos
and corporate event video production
for corporate conferences
as well as web video
such as YouTube
Absolutely AV is one of the video production companies
that can do just about any video production, but a speciality always helps.
Topics covered are :
DVD in Johannesburg
, top video production companies in Johannesburg
,video production services in Johannesburg
,video and production company listing in Johannesburg
, music video production companies in Johannesburg
, motion picture and video production in Johannesburg
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also video production company names in Johannesburg
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Corporate video producers and video production companies in Johannesburg
Get excited again about your next corporate event
or conference with top quality video from Absolutely A.V. video productions
. We are a complete turnkey video production company, providing for all your audio visual requirements.
WARNING!!!!!!! Absolutely AV or any of its employees do not accept or consider unsolicited ideas, including ideas for new advertising campaigns, new promotions, new or improved products or technologies, product enhancements, processes, materials, marketing plans or new product names. Please do not submit any unsolicited ideas, original creative artwork, suggestions or other works (“submissions”) in any form to ABAV.co.za or Absolutely A.V. or any of its employees. The sole purpose of this policy is to avoid potential misunderstandings or disputes when Absolutely A.V. products or marketing strategies might seem similar to ideas submitted to ABAV or Absolutely AV. If, despite our request that you not send us your ideas, you still submit them, then regardless of what your letter says, the following terms shall apply to your submissions.
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Absolutely AV does, however, welcome your feedback regarding many areas of Absolutely A.V.s existing business. If you want to send us your feedback, and we hope you do, we simply request that you send it to us using the form found at abav.co.za
, or you can choose from the many other listed areas for your feedback. Please provide only specific feedback on Absolutely A.V.s existing products or marketing strategies; do not include any ideas that Absolutely A.V. policy will not permit it to accept or consider. It’s just one more way that Absolutely A.V. can learn how to best satisfy your needs.
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Absolutely A.V. is part of the top induction safety video production companies
, one of the great corporate video production companies and a specialist marketing video production company
Absolutely A.V. is a Johannesburg based corporate video production company